Our Vision & Mission

Our Vision & Mission

Behind our achievements lies an unquenchable thirst to excel and push the boundaries. A staunch, no-compromise belief system lies at the core of the company and our values extend not only to our operations but also to our welfare and development initiatives.


  • To be a profitably growing, innovative & caring company

  • To become a significant player in the operating market and be amongst the top 10 in Indian cement market


  • Achieve growth in Sales & Profit, higher than comparable sized players

  • Achieve Operational Excellence

  • Be a workplace of choice-Attract, Retain and Grow Talent Pool of change leaders

  • Create superior value for the customer through Premium Products & Brand Positioning

  • Continuously enhance shareholders' wealth and be a preferred portfolio among investors

  • Be a Socially Responsible Corporate Citizen

Core Values

  • Caring for people

  • Integrity including intellectual honesty,
    openness, fairness & trust

  • Commitment to excellence