Masons & Contractors

Masons & Contractors

JK Lakshmi Cement has always strive to connect better with the masons and contractor fraternity. The company has engaged with the influencers at the grassroot level by organising various masons and contractors meet, construction awareness sessions, Insurance policies and schemes for betterment of their lives.

The company are one of the pioneers in rolling out loyalty programs for the masons and contractors such as JK Lakshmi Vishwas and JK Lakshmi Samman in the Indian cement industry. Thus, helping and equipping our extended family to face the challenges in their humble work culture.

Loyalty Program


JK Lakshmi Cement enjoys the incessant backing of contractors and masons across its operational markets. The implacable belief of this strong influencer customers in our brands has made our products a first choice for the users. With an objective to honour their efforts and loyalty towards the brand, we have designed an exclusive loyalty program for our contractors and mason friends called the JK Lakshmi Vishwas Members of the program earn points which they can redeem against a range of attractive rewards. Apart from the points, the members can also avail access to certain other benefits like insurance coverage against accidents etc. To become member of the program, they can contact the technical service cell officer or the dealer of their area. To download the Vishwas app from google play store - For brand JKLC Sixer, a separate program is run by the company i.e. JKLC Sixer Virat To download the Virat app from google play store -



Masons are the soldiers who carry out the tasks of constructing the dreamhouses of millions. Most of the masons are working in tough conditions with quite meagre earnings. To make sure that their children get economic support during their studies, JK Lakshmi Cement launched a unique scholarship assistance scheme - JK LAKSHMI VIDYA. JK Lakshmi Vidya Scholarship assistance scheme facilitated a large number of scholarships for the kids of Masons children in the state of Rajasthan and Haryana in 2019-20.

Health & Welfare Programs


JK Lakshmi Cement has undertaken a major initiative, JK Lakshmi Sanjeevani, of organizing nationwide free health check camps for the masons and their families. These are preventive health check-up camps conducted in various locations in association with qualified doctors, hospitals and community health workers with the help of the officers of our technical services cell team.


We understand the risks associated with the work which masons do at construction sites. To provide some relief and mental peace to them and their family members, JK Lakshmi Cement pioneered the concept of helping the masons gets insured by making them members of a unique club - Sahayogi Sanrakshan Club.

More than 2 decade old, Sahayogi Sanrakshan Club was the first in Industry to provide insurance coverage to masons, under which they are covered against accidental death and/or permanent disability, total or partial.

With a large number of masons, contractors and other associates of the construction industry, Sahayogi Sanrakshan Club not only addresses their needs, but also provides them with adequate benefits at regular intervals.

Skill Enhancement Training Programs

JK Lakshmi Cement conducts regular workshops for masons with due importance in equal measure to theoretical concepts and practical sessions.

Sometimes, these workshops are organised in association with another reputed professional institution. All participants are given special attention during practical training to enhance their skills. These workshops provide training in both cement and other value-added solutions like Gypsum plasters, AAC Block etc. These programs help to increase the earning capacity and respect of the mason/ contractors.

The program broadly covers:

  • Guidance on best construction practices

  • Types of cement

  • Usage of cement

  • Quality of different building materials

  • Test of participants

  • Certificate distribution