Our Purpose, Vision & Mission

Our Purpose, Vision & Mission

Behind our achievements lies an unquenchable thirst to excel and push the boundaries. A staunch, no-compromise belief system lies at the core of the company and our values extend not only to our operations but also to our welfare and development initiatives.


    SMART building solutions for better lives.

  • S - Sustainable

  • M - Modern

  • A - Advantageous

  • R - Reliable

  • T - Transformational


  • To be the most trusted brand providing innovative building solutions, delivering excellence and unparalleled stakeholder experience by empowering human capital and harnessing the power of technology.


  • To foster inspired human capital and deliver best-in-class customer experience to achieve a turnover of INR 30,000 Crore by 2030.

  • To be in the top three companies in our industry in terms of EBITDA per ton margins, leverage our digital capabilities to drive growth and create long-term value for our stakeholders.

  • To develop innovative solutions with a compelling value proposition, expand asset footprint, and venture into new business opportunities contributing 40% of the business.

  • To embrace sustainability for our shared future.

Core Values

  • Caring for people.

  • Integrity including intellectual honesty, openness, fairness and trust.

  • Commitment to excellence.