Vision and Mission

Vision and Management


  • To be a profitably growing, innovative & caring Company
  • To become a significantly relevant player in the mind of consumers



  • Achieve growth in Sales & Profit, higher than comparable sized players
  • Achieve Operational Excellence
  • Be a workplace of choice-Attract, Retain and Grow Talent Pool of change leaders
  • Create superior value for the customer through Premium Products & Brand Positioning
  • Continuously enhance shareholders' wealth and be a preferred portfolio among investors
  • Be a Socially Responsible Corporate Citizen


Core values

  • Caring for people
  • Integrity including intellectual honesty, openness, fairness & trust
  • Commitment to excellence